Audio-Technica, a leading innovator in transducer technology for over 50 years, has appointed the sales rep firm Midwest AV for the territory comprising Northern Illinois and Eastern Wisconsin, effective October 1. Midwest AV principal Barb Sjodin will be joined by the rest of the Midwest AV sales team in representing Audio-Technica in this region. A-T is the latest addition to Midwest AV’s brand roster, which also includes such lauded manufacturers as Philips, TOA, SpinetiX, HRT (Huddle Room Technology), Capital Networks, SP Controls, Aurora LED Systems, Aveo Systems, Palmer Digital Group, Vicoustic, Mystery Electronics and MuxLab. Reid Peterson, Audio-Technica Executive Director of Sales, Professional Markets, remarks, “Audio-Technica is very excited to welcome Midwest AV as the new manufacturer’s rep firm that will be assigned to Northern Illinois and Wisconsin. Barb Sjodin and her team bring a wealth of knowledge to the market. Her experience with the AV and sound industry, as well as her vast product knowledge, will be beneficial to all concerned. We believe that the addition of Audio-Technica to the Midwest AV line card will give them the ability to offer a complete solution for many applications. We look forward to working with the MW AV team and the many opportunities that may come from this.” Celebrating over 50 years of audio excellence worldwide, Audio-Technica is a leading innovator in transducer technology, renowned for the design and manufacture of microphones, wireless microphones, headphones, mixers, and turntables for the audio industry. —For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752; Web: www.audio-technica.com