ST-HUBERT, QC, October 15, 2020 — Audio-Technica Canada (ATCA), founded in 2018, is the newest member of the global Audio-Technica family. Having achieved considerable success with direct sales on the consumer side of the business, the decision has been made for ATCA to streamline the professional audio distribution channel with a similar strategy, effective November 1, 2020.
Audio-Technica Canada’s Niko Romberg (Manager, Professional Audio) will be taking on responsibility for the pro audio product lines and managing the transition between the current distributor, Erikson Audio (owned by JAM Industries) and direct business with ATCA. This includes signing on, growing, and managing customers across different pro audio channels, as well the development of the brand’s pro audio identity within Canada. Prior to joining Audio-Technica Canada in 2018 where he managed and supported the independent retailer network for the consumer portfolio, Romberg spent three years handling sales for Audio-Technica’s Australian distributor (TAG).
“As a long-time enthusiast and A-T user, I am thrilled to be leading Audio-Technica’s transition to serving the Canadian professional audio market directly,” says Romberg. “With the full range of both consumer and professional audio product lines, Audio-Technica Canada is positioned to meet the market’s demands for our comprehensive product offerings. This new phase of growth is an exciting step towards Audio-Technica Canada’s future, and I am eager to continue our good work in increasing brand presence and fostering strong relationships with our customers.”
Phil Cajka, President of Audio-Technica US stated, “We are extremely grateful to Erikson Audio for the service and dedication they have shown as Audio-Technica US’s partner in Canada for the last 15 years, and we look forward to ATCA continuing to deliver the high standard of support they have established.”
Niko Romberg can be reached at nromberg@audio-technica.ca or +1 (514) 245-5214
Audio-Technica Canada contact: Martha Tsiritas
T: (450) 506-0245 x2910
M: (450) 341-0920
Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products.
A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com.
— For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752.
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