At CES 2019 Audio-Technica is showcasing its recently announced Sound Reality ATH-SR50BT and ATH-SR30BT premium wireless headphones, which combine the freedom of cord-free music listening with Audio-Technica’s latest advancements in Bluetooth® audio and rechargeable battery technology. Along with these wireless models the company is also now shipping its ATH-SR50 on-ear wired headphones, which offers exceptional high-resolution audio playback. All are on exhibit at CES 2019 at the Las Vegas Convention Center, Booth 20860, South Hall Lower Level (January 8 – 11, 2019). The ATH-SR50BT (SRP: US$199.00) delivers best-in-class wireless audio performance, along with the convenience of answering/ending calls and controlling music and video playback on compatible Bluetooth wireless devices. The ATH-SR50BT features a noise-reduction mode that minimizes environmental sounds and allows more of the music to be heard. The headphones also provide a switchable ambient noise hear-through function that lets outside sounds such as airport announcements to come through. These and other functions can be controlled by Audio-Technica’s new Connect app for iOS and Android devices or by the headphones’ handy touch and swipe controls. The ATH-SR50BT utilizes high-precision 45 mm drivers that deliver wide-range natural, accurate and dynamic sound over a wireless connection that is compatible with aptX® and AAC (as well as SBC) codecs for the best-possible wireless audio reproduction. In addition, the headphones offer an optional wired connection when the battery runs out or if the listener wants to enjoy Hi-Res Audio sources. The ATH-SR50BT supports the latest Bluetooth 5.0 wireless technology. Available in black and brown-gray finishes, the ATH-SR50BT comes with an audio cable, USB charging cable and carrying pouch. Its fold-flat design allows easy storage and its soft memory-foam earpads and headband ensure long-wearing comfort. The ATH-SR30BT (SRP: US$99.00) is the perfect traveling companion thanks to its remarkably long 70-hour battery life, outstanding sound quality and comfortable design. The ATH-SR30BT employs powerful 40 mm drivers that deliver clear and detailed midrange and high-frequencies along with rich, articulate bass. The headphones’ dual-layer housing keeps the acoustic space separate from the electronics for optimal transient response and other sonic benefits. The ATH-SR30BT supports low-energy Bluetooth 5.0 technology for improved wireless performance. It features conveniently located controls and a mic built into the earcup for easy handling of calls and music playback. Available in black and gray, the ATH-SR30BT has a lightweight fold-flat design and comes with a USB charging cable. Audio-Technica’s new ATH-SR50 over-ear wired headphones (SRP: US$159.00) deliver superlative Hi-Res Audio reproduction, thanks to its exclusively designed 45 mm True Motion Drivers and Multi-Layer Air Damping technology, which utilizes a layered driver housing and triple air vent system that precisely controls the driver’s airflow for superior audio clarity. The ATH-SR50 also provides a balanced audio connection, facilitating its use with headphone amplifiers and portable audio players with a balanced audio output. Featuring a fold-flat portable design, the ATH-SR50 has soft memory foam earpads and a memory foam headband for ultimate comfort. It comes with two detachable 3.5-foot cables: one with a 4.4 mm 4-pole balanced mini-plug and the other with a 3.5 mm stereo mini plug. The Audio-Technica ATH-SR50BT, ATH-SR30BT and ATH-SR50 will be available in January 2019. Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products. A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com. — For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752. — For further information regarding product availability and pricing in Europe, contact Tanya Williams (TWilliams@audio-technica.eu) or visit our media centre at www.starscreamcommunications.com. The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks by Audio-Technica is under license. Other trademarks and trade name are those of their respective owners. Qualcomm is a trademark of Qualcomm Incorporated, registered in the United States and other countries. aptX is a trademark of Qualcomm Technologies International, Ltd., registered in the United States and other countries. Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20860 during CES 2019 in Las Vegas, NV.