Audio-Technica has expanded its high-performance Sound Reality headphones lineup with the introduction of three new in-ear models with Bluetooth® technology. The ATH-CKR75BT, ATH-CKR55BT and ATH-CKR35BT are designed to deliver an outstanding wireless listening experience along with the convenience of answering/ending calls and controlling music and video playback on compatible Bluetooth wireless devices. “As wireless headphones become more and more popular, Audio-Technica is committed to answering the needs of consumers by providing the best-possible personal wireless listening experience in the widest variety of headphone styles,” said Bob Peet, Audio-Technica U.S. Marketing Manager “Our new in-ear Sound Reality models are designed to bring true high-quality wireless audio to more affordable price points.” The ATH-CKR75BT (SRP: US$149.00) utilizes high-precision 11.8 mm drivers that deliver powerful, smooth and extended frequency reproduction from 5 Hz – 40,000 Hz. The drivers are mounted in rigid, lightweight aluminum housings that greatly reduce unwanted resonance for clearer sound with exceptional resolution. The ATH-CKR75BT features a built-in amplifier that further enhances the headphones’ audio quality and is compatible with aptX® and AAC (as well as SBC) codecs for the best-possible wireless audio reproduction. Like all the new Sound Reality in-ear headphones, The ATH-CKR75BT features an in-line omnidirectional mic and controls that enable the listener to answer calls, adjust volume and handle playback of music and videos on compatible smartphones and other devices. Its design conveniently situates the mic and controls for easy access. The internal battery in the ATH-CKR75BT (and the ATH-CKR55BT and ATH-CKR35BT) provides up to seven hours of continuous use and the headphones come with four sizes of eartips (XS, S, M and L) for a comfort-tailored fit, a USB charging cable, a secure-fit battery clip and a carrying case. The Sound Reality ATH-CKR55BT (SRP: US$99.00) features newly designed 10.7 mm drivers with wideband 5 Hz – 35,000 Hz frequency response, mounted in machined brass aluminum housings that reduce unwanted resonances for improved clarity. Its built-in amplifier contributes to the headphones’ impactful, detailed sound and compatibility with aptX, AAC and SBC codecs. The headphones’ design places the in-line mic and controls in a position for easy access. The ATH-CKR55BT comes with XS, S, M and L eartips, a USB charging cable and a carrying pouch and is available in a choice of black or blue colors. Audio-Technica’s high-performance/high value ATH-CKR35BT (SRP: US$69.00) combines superior sound quality with wireless Bluetooth convenience and an attractive, comfortable design. Its high-performance 9.8 mm drivers operate in conjunction with machined brass stabilizers to offer rich, full-range audio reproduction of 5 Hz – 24,000 Hz with remarkably clear midrange and high frequencies. The in-line mic and controls are integrated into a comfortable behind-the-neck design. The ATH-CKR35BT is available in black, blue and white and is supplied with a charging cable and carrying pouch. The Sound Reality ATH-CKR75BT, ATH-CKR55BT and ATH-CKR35BT are currently available. Celebrating over 50 years of audio excellence, Audio-Technica is a recognized leader in the development and manufacture of high-quality personal and professional audio equipment. Founded in Japan in 1962 by Hideo Matsushita, the company made its name by manufacturing state-of-the-art phonograph cartridges and tonearms. Today, Audio-Technica is a worldwide group of companies devoted to creating high-performance microphones, headphones, wireless systems, mixers, turntables, phono cartridges and other electronic products. A reputation for quality, durability, performance and value has made Audio-Technica products the first choice for many of today’s top musical artists and audio engineers, and for discerning listeners everywhere. Drawing from its audiophile heritage, Audio-Technica remains dedicated to providing music enthusiasts with great-sounding, innovative audio gear, including the award-winning QuietPoint® active noise-cancelling headphones, popular ATH-M50x monitor headphones, versatile USB microphones, and new Hi-Res Audio headphones and high-fidelity gaming headsets. Learn more at www.audio-technica.com. — For more information on the complete range of Audio-Technica products, contact Jamie Bobek, Audio-Technica U.S., Inc., 1221 Commerce Drive, Stow, OH 44224. Tel: (330) 686-2600; Fax: (330) 688-3752. — For further information regarding product availability and pricing in Europe, contact Tim Page (tpage@audio-technica.eu) or visit our media centre at www.starscreamcommunications.com. Audio-Technica is exhibiting at the Las Vegas Convention Center, South Hall Ground Level, Booth #20854 and at The Venetian, Suite 29-336 during CES 2018 in Las Vegas, NV.